My Dear Dolly Team Pledges Film Revenue for Children Fighting Blood Cancer

My Dear Dolly, the Tamil romantic drama now playing in theatres, comes with an unusual commitment from its makers. Co-producer M.J. Sivaramakrishna has announced that a portion of the film’s box office revenue will be donated to children undergoing treatment for blood cancer.

It’s not a disconnected PR move. The film itself threads a leukemia storyline into what is otherwise a love story, making the charity pledge feel like an extension of the narrative rather than a marketing add-on.

Directed and written by A. Aravinth Raj, My Dear Dolly stars VJ Pappu and Anupama in the lead roles. The film plays on 90s nostalgia meeting present-day romance, with Pappu’s character caught between old memories and new affections. The supporting cast includes Kalakka Povathu Yaaru fame Rajavelu in a comic role, alongside Sudha, Thara, Keerthana, Asha, Rajamani, Baby Deekshitha, and Dominic.

Produced under the Simhamurthi Cinemas banner by R.M. Jayaramachandran, the film has M. Fazil on music, Balaji K Sekar handling cinematography, and Siddharth on the edit.

Sivaramakrishna’s announcement has drawn appreciation from across the Tamil film industry. For a modestly budgeted production, tying its earnings to a cause it addresses on screen is a quietly noteworthy move.

My Dear Dolly is now playing in theatres.